Sioux Falls, SD (KELO AM) – Once again, the Denny Sanford PREMIER Center has given Sioux Falls a level playing field with the top markets in the country. Wednesday’s announcement by Kenny Chesney that Sioux Falls would be a stop on his big summer tour put us right in line with Dallas, Denver, and Chicago – all cities that will host a stop on Chesney’s upcoming tour in their respective NFL stadiums.
“Sioux Falls and the PREMIER center might be the smallest community and venue on the tour. Chesney had many options and places to play, and for them to select Sioux Falls is a big deal” said Chris Semrau, who handles booking for SMG, the group that runs the PREMIER Center. Semrau added that the tour has the potential to be the biggest musical tour in the United States for 2015, among all genres, adding to the prestige of the event.
Semrau added that he’s had several near-misses when it comes to booking events for the new facility, so to get a win like this is an opportunity to grow the market. “We’re grateful and excited for the opportunity. Now we need to sell it out and show the rest of the industry that this market is hungry for big time tours like Kenny Chesney.”