SIOUX FALLS, S.D. (KELO AM) - City officials announced today that Midcontinent Communications is the first Signature Sponsor at the Denny Sanford Premier Center.
Mayor Mike Huether says the $1.6 million deal over ten years also includes signage in the Convention Center and Arena.
Huether says Midcontinent will be the official provider of Wi-Fi and business Internet, phone and television for the complex. Huether says the city made a committment to the citizens that the events center would be run like a business and in the black. He says when the city cuts deals in the amount $1.6 million dollars, it helps make that happen.
Huether says sponsorship revenue, to fund facility operations, currently totals two million dollars a year.