Naming rights sought for indoor aquatic center

SIOUX FALLS, S.D. (KELO AM) -  As with the Denny Sanford PREMIER Center, the City is pursuing naming rights for the indoor aquatic center at Spellerberg Park.

Mayor Mike Huether says, like the first effort, he expects some heat.  He says the funding of public projects is taking on more and more involvement with the private sector.

Huether doesn’t expect the center to operate in the black but he says every private dollar replaces a tax payer dollar.

Parks and Rec Director Don Kearney says Legends Global Sales is pursuing naming rights to for the aquatic center.

Kearney says sponsorship revenue will help fund the operating costs of the facility.  They hope to have a deal ready my mid-summer.