SIOUX FALLS, SD (KELO-AM) The City of Sioux Falls and SMG have reached an agreement with Dakota Beverage Company, Inc. (MillerCoors) to be an official Signature Partner sponsor for the new Denny Sanford PREMIER Center. Dakota Beverage will be an official marketing partner in the malt-beverage products category.
“Dakota Beverage Company, Inc. and our entire team would like to thank the City of Sioux Falls, Legends Global Sales, and SMG for giving us the opportunity to be involved with the Denny Sanford PREMIER Center,” says Bill Christensen, General Manager. “Partnering with the Denny Sanford PREMIER Center to promote the growth of Sioux Falls is very exciting for us. It will bring countless opportunities to the customers of Sioux Falls and the surrounding areas.”
This signature partnership agreement includes naming rights to the public club on the north side of the main concourse, which will be known as “The Lodge” by Leinenkugel, as well as significant presence on the center-hung scoreboard, LED ribbon board, ancillary scoreboards, televisions, and concourse signage. Naming rights of the club are pending City Council approval. The sponsorship agreement is for more than three years.
“We are incredibly excited with this first naming of a public club in the new Events Center. Partnering with a great local business in Dakota Beverage and their team is an additional plus in all of this,” states Darrin Smith, Director of Community Development for the City of Sioux Falls.
Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities. Dakota Beverage is the ninth sponsor in three categories to be announced:
Title SponsorsFirst PREMIER Bank/PREMIER BankcardSanford Health
Signature PartnersDakota Beverage Company, Inc.The Gas Stop HolidayKELOLAND TelevisionMidcontinent CommunicationsPepsiCo Foodservice
Marketing PartnersMcNally’s Irish PubPapa John’s Pizza
For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at 605-367-4102.
About Dakota Beverage Company, Inc.Dakota Beverage Company, Inc. is a multi-house beverage distributor with the top premium, craft, and import brands. Dakota Beverage has been providing quality people, products, and customer service to the Sioux Falls area for over 60 years. Brands associated with Dakota Beverage Company, Inc. include Miller Lite, Coors Light, Leinenkugel’s, Blue Moon, Batch 19, Peroni Italy, Redd’s Apple Ale, and Third Shift.
GREAT PEOPLEGREAT BEERGREAT RESPONSIBILITY
About the Denny Sanford PREMIER CenterThe Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats. The Denny Sanford PREMIER Center is scheduled to open this fall. For more information, go to www.siouxfalls.org/eventscenter. Related Contact Us100 S. Dakota Ave.
P.O. Box 7402
Sioux Falls, SD 57117-7402
Phone: 605-367-8180
Hours of Operation M-F: 8 a.m. - 5 p.m.